retailindustry analysisfragrance

How phasing out big-brand operations affects local fragrance availability: a retail playbook

aairfreshener

2026-01-29

10 min read

How L’Oréal’s Valentino Beauty phase-out in Korea reshapes product availability, boosts indie fragrance demand, and forces new retail stocking strategies.

airfreshener

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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